The idea of building a business on open source software may be old hat for most technologists, but for many people in more traditional industries, the concepts around using and contributing to WordPress may seem quite strange. Can a program you get for free be any good? How does the licensing work and what the heck is a GPL? Who do we call if it breaks? Who’s in charge of this thing? Sharing technology with everyone, is that safe? Wait, you wrote some code for us, and now you want to publish it for anyone to use, for free? We’ll answer these questions and more in a discussion of how to get OSS buy-in from the whole newsroom — lawyers, executives, and IT departments included. Along the way, you’ll get a refresher on making the most of the open WordPress ecosystem, whether you’ve been a part of this community for 13 years or 13 hours.