With the rise of third-party publishing in mobile platforms, publishers are increasingly worried about how to generate profit. WIRED has taken a proactive approach to these platforms and has led WordPress development efforts around these products. At the same time, WIRED has worked within Condé Nast to create tests around the profitability of these platforms, and looks to share insight gained, and the future roadmaps for their products.
This session will go over different monetization strategies, along with ideas and insights in leveraging different technologies and services to rapidly develop around new platforms.