{"id":911,"date":"2017-06-15T13:38:52","date_gmt":"2017-06-15T13:38:52","guid":{"rendered":"https:\/\/2017-denver.journalist.wordcamp.org\/?post_type=wcb_session&#038;p=911"},"modified":"2017-09-17T22:51:24","modified_gmt":"2017-09-17T22:51:24","slug":"destructive-ad-tech-and-practical-solutions","status":"publish","type":"wcb_session","link":"https:\/\/journalist.wordcamp.org\/2017-denver\/session\/destructive-ad-tech-and-practical-solutions\/","title":{"rendered":"Destructive Ad Tech and Practical Solutions"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"525\" height=\"296\" src=\"https:\/\/www.youtube.com\/embed\/AZ3NOQUQzL4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet ads increasingly: 1) undermine publisher values and audience trust (advertorial native ads); 2) interrupt, compromise, and abuse our audiences (interstitials, mal-advertising, autoplay videos). Yet an overhaul is financially impractical for publishers at scale. In this session, you\u2019ll learn about two strategies for us to change tack. Plus, you\u2019ll learn how to leverage new capabilities to implement these strategies with WordPress. First, you will learn how to increase the value of direct sold advertising with content sponsorship opportunities using taxonomies in WordPress and \u201cnative styles\u201d ads in DoubleClick for Publishers. Second, you\u2019ll learn how to leverage custom post types in WordPress to build a successful, scalable and manageable affiliate link program. It is our responsibility to build better solutions and improve the media ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For better or worse, advertising is the lifeblood of the modern media ecosystem. Yet ads increasingly: 1) undermine publisher values and audience trust (advertorial native ads); 2) interrupt, compromise, and abuse our audiences (interstitials, mal-advertising, autoplay videos). Yet an overhaul is financially impractical for publishers at scale. In this session, you\u2019ll learn about two strategies &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/journalist.wordcamp.org\/2017-denver\/session\/destructive-ad-tech-and-practical-solutions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Destructive Ad Tech and Practical Solutions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14145539,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1502976600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[567],"footnotes":""},"session_track":[16414],"session_category":[],"class_list":["post-911","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-talks"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8sFgK-eH","session_date_time":{"date":"August 17, 2017","time":"1:30 pm"},"session_speakers":[{"id":"567","slug":"ben-ilfeld","name":"Ben Ilfeld","link":"https:\/\/journalist.wordcamp.org\/2017-denver\/speaker\/ben-ilfeld\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/sessions\/911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/sessions\/911\/revisions"}],"predecessor-version":[{"id":1719,"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/sessions\/911\/revisions\/1719"}],"speakers":[{"embeddable":true,"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/speakers\/567"}],"author":[{"embeddable":true,"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wporg\/v1\/users\/benilfeld"}],"wp:attachment":[{"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/media?parent=911"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/session_track?post=911"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/journalist.wordcamp.org\/2017-denver\/wp-json\/wp\/v2\/session_category?post=911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}